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PMS Color Management

Posted on May 29, 2012 at 5:02 pm by Henningd No Comment

“It’s a bit too red. Can you make is a bit warmer”

“Give me a nice forest green. You know, sort of like the Starbucks logo green.”

“How about a sky blue? Or maybe something more like a Caribbean ocean blue.”

In this business, I have heard it all when it comes to describing variations in color for a brochure or flyer. Clients try to describe color to me over the phone or in an email. It really doesn’t work. We all perceive color different and matching “ones mind’s eye” is nearly impossible.

And that is where Pantone Inc comes to the rescue. They have given the world a nearly universally accepted swatch of standard colors. We all turn to it as a reference in all matters printed.

A great tool is the PMS swatch book that can be purchased at any art supply store or going online to:

http://www.pantone.com/pages/pantone/category.aspx?ca=7

A cool new desktop tool is the Pantone Color Manager Software. Here is what the manufacturer says about the product:

COLOR MANAGER Software is a robust desktop application for the that provides the assurance and confidence to use the latest PANTONE Colors accurately. 

COLOR MANAGER will update all of the PANTONE libraries – more than 9,000 colors in all, including the dazzling new PLUS SERIES Colors – and make them ready to use in your QuarkXPress®, Corel® and Adobe® Creative Suite® design programs. COLOR MANAGER will let you use ICC profiles to create your own color-managed PANTONE Color libraries and sync up those libraries to your myPANTONE™ iPhone® app. 

The product is available here:

https://www.pantone.com/pages/MYP_mypantone/mypInfo.aspx?pg=19567&ca=75

Word to the wise if you choose to use this product – make sure your monitor is color calibrated! (See blog post 5-1-2012).

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