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Are Consumers Using QR Codes?

Posted on April 9, 2013 at 8:14pm by Henningd No Comment

Are Consumers Using QR Codes? You bet — especially among younger age groups. A recent study by Pitney Bowes indicates a huge uptick in consumer adoption of QR Codes. In their study, they found 15% of respondents used the codes. The breakdown is as follows for age groups 18-24 / 25-34. Used Mail – 38%…

And The Count Is In…

Posted on December 3, 2012 at 10:34pm by Henningd No Comment

Nothing earth shattering here. But taking a look at the numbers certainly gives me some perspective. For example, over 500 million pieces of mail are processed in a DAY by the USPS. Whew! Helps me to be a bit more understanding when on occasion some of my mail arrives crinkled or dog-eared. Hope you enjoy…

Stop Wasting Money – Make Your Direct Mail Count!

Posted on June 26, 2012 at 8:00am by Henningd 1 Comment

I hate wasting money. Actually, I hate wasting anything. Ask my family when it comes to turning off lights in unoccupied rooms, unnecessary trips to the store or paying too much for an item that is on sale in another store. And, I hate waste in our industry – paper not recycled and direct mail…

The Truth About Print

Posted on June 19, 2012 at 8:00am by Henningd 1 Comment

BLOG POST DATE: June 18, 2012 The Truth About Print Originally published by Printing Industries Association, Inc. of Southern California (PIASCA). For more Fact and information go to Thanks to Michelle Jensen for pointing us to this information. Is print sustainable? Print is made from paper, a completely renewable resource. Fifty-six percent of all forested land…

PMS Color Management

Posted on May 29, 2012 at 5:02pm by Henningd No Comment

“It’s a bit too red. Can you make is a bit warmer” “Give me a nice forest green. You know, sort of like the Starbucks logo green.” “How about a sky blue? Or maybe something more like a Caribbean ocean blue.” In this business, I have heard it all when it comes to describing variations…

Promotional Products with Pizzazz

Posted on May 22, 2012 at 3:56pm by Henningd No Comment

Stress balls, pens, coffee mugs, mouse pads, and Frisbees. My desk is filled with miscellaneous “chachkies” that collect dust and often serve no real purpose. However, you can find promotional products that do serve a purpose, have a perceived high value and a long shelf life – these items can remind customers to call you…

Preparing Files for Your Printer

Posted on May 15, 2012 at 8:00am by Henningd 1 Comment

FONTS – (Importance of this step is commonly misunderstood) Send all fonts that are used with each job, including EPS graphics. (Graphics can also be handled by converting all type to outlines within the EPS). Organize all fonts in one folder Copy the entire contents of the typeface folder from the manufacturer; (Do not mix…

Print Ready PDF’s

Posted on May 8, 2012 at 8:00am by Henningd 1 Comment

Want to send us your print ready art? Native files are always good, but “Print-ready PDF” files work great too! They have created a revolution in printing. Everything needed for high-resolution printing can be packed into one file that can be opened and printed using Adobe’s free Reader on almost any computer. PDF’s can be…

It Looked Great On My Monitor!

Posted on May 1, 2012 at 7:39pm by Henningd No Comment

We’re standing at the press, up to color, it’s running at 11,000 impressions per hour, and the client says…“Why does it look so different? It looked great on my monitor!” Brightness, contrast, color settings… all monitors have them. Unless two monitors are calibrated to the exact same settings, then the colors will always appear different….

We Know Where You Live…and We Know A Lot About You!

Posted on April 24, 2012 at 6:07pm by Henningd No Comment

We Know Where You Live…and We Know A Lot About You! And we’re not talking about alien invaders. We’re talking about profiling. That’s right, data profilers. In today’s increasingly unlimited data sources, database profilers are gathering more and more information about consumers and businesses in efforts to market more accurately. What exactly do we mean…