Are Consumers Using QR Codes?
Are Consumers Using QR Codes?
You bet — especially among younger age groups. A recent study by Pitney Bowes indicates a huge uptick in consumer adoption of QR Codes. In their study, they found 15% of respondents used the codes. The breakdown is as follows for age groups 18-24 / 25-34.
Used Mail – 38% / 36%
Used Magazine – 39% / 36%
Used Website – 21% / 17%
Used TV – 9% / 12%
Used Poster – 35% / 25%
Used Packaging – 32% / 31%
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