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Are Consumers Using QR Codes?

Posted on April 9, 2013 at 8:14 pm by Henningd No Comment

Are Consumers Using QR Codes?

You bet — especially among younger age groups. A recent study by Pitney Bowes indicates a huge uptick in consumer adoption of QR Codes. In their study, they found 15% of respondents used the codes. The breakdown is as follows for age groups 18-24 / 25-34.

Used Mail – 38% / 36%

Used Magazine – 39% / 36%

Used Website – 21% / 17%

Used TV – 9% / 12%

Used Poster – 35% / 25%

Used Packaging – 32% / 31%

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