And The Count Is In…
Nothing earth shattering here. But taking a look at the numbers certainly gives me some perspective. For example, over 500 million pieces of mail are processed in a DAY by the USPS. Whew! Helps me to be a bit more understanding when on occasion some of my mail arrives crinkled or dog-eared.
Hope you enjoy some of the stats.
554,000,000
Pieces of mail the U.S postal Service processed on an average day in 2011.
17%
Portion of consumers who receive direct mail advertisements of special offers from businesses every day.
22 to 24
The age range if consumers most likely to respond to a mail piece.
3.3 Billion
The number of direct mail coupons redeemed in 2010, according to DMA
45%
Approximate percentage of adult consumers who purchased from catalogs last year who had an annual household income between $35,000 and $99,999.
*Courtesy of DMA and USPS
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