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Archive for May, 2012

PMS Color Management

Posted on May 29, 2012 at 5:02pm by Henningd No Comment

“It’s a bit too red. Can you make is a bit warmer” “Give me a nice forest green. You know, sort of like the Starbucks logo green.” “How about a sky blue? Or maybe something more like a Caribbean ocean blue.” In this business, I have heard it all when it comes to describing variations…

Promotional Products with Pizzazz

Posted on May 22, 2012 at 3:56pm by Henningd No Comment

Stress balls, pens, coffee mugs, mouse pads, and Frisbees. My desk is filled with miscellaneous “chachkies” that collect dust and often serve no real purpose. However, you can find promotional products that do serve a purpose, have a perceived high value and a long shelf life – these items can remind customers to call you…

Preparing Files for Your Printer

Posted on May 15, 2012 at 8:00am by Henningd 1 Comment

FONTS – (Importance of this step is commonly misunderstood) Send all fonts that are used with each job, including EPS graphics. (Graphics can also be handled by converting all type to outlines within the EPS). Organize all fonts in one folder Copy the entire contents of the typeface folder from the manufacturer; (Do not mix…

Print Ready PDF’s

Posted on May 8, 2012 at 8:00am by Henningd 1 Comment

Want to send us your print ready art? Native files are always good, but “Print-ready PDF” files work great too! They have created a revolution in printing. Everything needed for high-resolution printing can be packed into one file that can be opened and printed using Adobe’s free Reader on almost any computer. PDF’s can be…

It Looked Great On My Monitor!

Posted on May 1, 2012 at 7:39pm by Henningd No Comment

We’re standing at the press, up to color, it’s running at 11,000 impressions per hour, and the client says…“Why does it look so different? It looked great on my monitor!” Brightness, contrast, color settings… all monitors have them. Unless two monitors are calibrated to the exact same settings, then the colors will always appear different….