We Know Where You Live…and We Know A Lot About You! And we’re not talking about alien invaders. We’re talking about profiling. That’s right, data profilers. In today’s increasingly unlimited data sources, database profilers are gathering more and more information about consumers and businesses in efforts to market more accurately. What exactly do we mean…
You see it every day at your mailbox. A personalized postcard featuring a product or service that interests you based on a previous purchase, your location or time of the year. Essentially, a marketing vehicle that is one-to-one and relevant to you. Marketers understand that personalization is having an impact and the data supports it….
We heard the predictions 20 years ago…“print will be dead in a matter of years — the entire world will be going electronic and there will no longer be any need for the printed word.” While it was fashionable to get on the “print-less world” bandwagon, I somehow instinctively knew that “Print” would always endure….
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